FRESH FRUITS HARAJUKU

This bootleg of the famous FRUITS magazine, published by PHAIDON PRESS in 2005, plunges us into the heart of Japanese street fashion of the 2000s.

Through a collection of exclusive portraits, it captures a youth that rejected imposed codes to build radical and totally new visual identities.

Between assumed kitsch, haute couture references, and unbridled pop culture, these styles embody a decade of uncompromising inventiveness.

A rare documentation of one of the most audacious periods in fashion history, where Japan redefined the boundaries of personal expression to influence the entire world.